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About us

About us

Heart of Lule was founded in Norway in 2019. The company is located on the west coast, more specifically on Hommersåk outside Stavanger. Here all the ideas are created and here all the goods are designed.

We want to inspire joy of exercise through beautiful designs, beautiful colors and good materials. The products should be of high quality, be functional and not least be nice to wear. We are committed to sustainability, aesthetics and quality at every level, and the fabrics we use are among the best on the market.

All materials are carefully selected and tested for comfort, functionality and durability. Lule / Lulu is a slang word for 'the most amazing girl' / 'a fantastic and kind-hearted girl' - hence the name Heart of Lule.

If you have any questions, you are welcome to contact us at:

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